This was a pitch for Taylor Made’s new Rocket Bladez clubs, the accuracy of which has rendered luck completely obsolete. We went straightforward with that notion in the tagline ‘No Luck Needed’, and paid it off with a destroyed four-leaf clover.
Brand Concept and Strategy, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Ads, Environment, Apparel, Brand Guide
• Account won by the agency
• Campaign turned into POS at the launch of RocketBladez