This was part of a pitch for Taylor Made’s new series of Bladez clubs. These clubs are so accurate that luck has now been rendered completely obsolete. We went straightforward with that notion in the tagline ‘No Luck Needed’, and paid it off with a destroyed four-leaf clover. Ads and executions all served to dismiss the need for luck.
ELEMENTS: Brand Concept and Strategy, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Advertising, Environment, Apparel, Brand Guide