OASIS PLAZA OF CHINA LAKE

Oasis is an entertainment complex under construction near the residential town of China Lake Air Force Base, an area intentionally isolated due to ordnance testing and research. With an average income of $77,000 and almost no entertainment, dining, or shopping options within 100 miles, residents have few ways to enjoy their earnings. Designed as a true escape, Oasis will bring much-needed relief with beautifully curated dining, shopping, and entertainment outlets.

ELEMENTS:
Brand Strategy, Naming, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Brand Guide

RESULTS:
• The branding is the centerpiece for all investment acquisitions, resulting in complete funding
• The branding is currently used to build excitement within the community and around the construction site

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