Project Description

OASIS PLAZA OF CHINA LAKE

Ridgecrest is a desert town that is home to the workforce of China Lake Naval Weapons Station. Isolated by design, the residents boast an average income of $77,000, with almost no options within 100 miles to enjoy their income. Oasis will be a beautifully designed complex that will provide these top-earners with the entertainment, shopping, and dining outlets that they so desperately crave. True to its name, Oasis will be a much-needed relief from the isolation of the desert.

ELEMENTS:
Brand Strategy, Research, Name, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Brand Guide

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