Oasis is an entertainment complex under construction in the residential town attached to the China Lake Air Force Base. Due to ordinance testing and research, the area is isolated in the desert by design. The residents boast an average income of $77,000, with almost no options within 100 miles to enjoy their income. Oasis will be a beautifully designed complex that will provide entertainment, shopping, and dining outlets. True to its name, Oasis will be a much-needed relief from the isolation of the desert.
Brand Strategy, Research, Naming, Logo, Tagline, Manifesto, Typography, Palette, Copy and Tone, Brand Guide
• The branding is the centerpiece for all investment acquisition, resulting in complete funding
• The branding is currently used to build excitement within the community and around the construction site